Are you collecting quality feedback weekly?
Have you set up multiple channels?
Can you segment your feedback?
Are you tracking metrics that prove PMF?
Does feedback influence your roadmap?
Is your data orphaned or organised?
Enter your URL to generate an agent knowledge base and persona descriptions; add branding assets.
Select a ready-made agent template, or build your own. Once generated, edit configuration details as needed.
Copy the secure chat link and share it in an email sequence, DM, or anywhere you reach customers.
Paste the link into an email like the one below and hit send to start collecting feedback.
A quick opt-in screen (name + email) and they're in.
The agent guides them through a short exploratory conversation. No scheduling required.
The agent concludes the conversation. Transcript, summaries, notifications, and dashboard updates happen automatically.
Enter your URL to generate an agent knowledge base and persona descriptions; add branding assets.
AI agents run configurable, exploratory, chat-based interviews asynchronously, capturing high-signal insights at scale with zero research-team overhead.
Automatically track Product-Market Fit by measuring how many users would be disappointed without your product and most importantly, understand why! An essential growth indicator.
Automatically segment customer responses into quantified personas, revealing who they are, how they discovered you, why they love your product, improvement opportunities, and more.
Use your data to ask any question - "What customer type love us the most and why?" Get answers based on 1,000s of interview transcripts.
Deploy AI agents across channels with agents for pmf, acquisition + discovery, churn, pricing, feature preference and more, capturing semi-structured insights across the customer journey.
Use agent links in emails, banners, or DMs, with response notifications, completion redirects, webhooks, and optional built-in incentives.
Skeptical about AI slop? Start a product-market fit interview about Cursor and see for yourself. Experience how our agents conduct meaningful conversations, not generic responses.
No signup required. Just click and chat.
Launch Cursor Demo Chat »Short, asynchronous, guided questions plus zero scheduling friction = more replies.
Franko's conversational UI lifts completion by roughly 30–40 percent over traditional forms. It makes things easier for the customer vs a call or a generic feedback request.
However, many of the interviews (depending on configuration) can take 5-10 minutes, so a small incentive is encouraged to boost response rates.
Need help with this? Email us and we'll send our quick incentive playbook.
Continuous feedback fuels growth. ProfitWell's 4,000-company study shows teams that keep interviewing customers grow ARR 2-3x faster over three years.
Franko's interview agents handle the whole loop: they ask the right questions, dig into understanding the "why", identify high signal data, and cluster personas automatically.
With that data you can ship the right features, fix friction and focus acquisition on the segments more likely to convert.
Absolutely. When you set up Franko, you create rich context on your business, product, and brand voice, ensuring your agents have the right context.
However, the primary focus of the agent isn't your product's details. The agents are trained to understand your customer's perspectives and experiences, with a focus on active listening and root cause exploration.
Yes. Two quick steps:
Generate an agent from a template or a custom setup.
You'll be redirected to the interview plan where you can edit the step-by-step learning objectives, desired outcomes and agent guidance.
Note, the agent focuses on "learning outcomes" rather than specific questions. However, you can include specific questions in the agent guidance instructions.
Yes, direct customer conversations are essential.
But the best teams use a multi-channel approach:
• Human-led interviews (deeply exploratory, unstructured but limited scale)
• Franko's automated interviews (fully scalable, semi-structured around key topics like discovery, benefits, churn, etc.)
• Traditional surveys (less exploratory, good for quantitative scale testing or multiple choice, i.e. NPS)
• Product analytics (quantitative insight on what users do, but not why)
Franko captures rich, semi-structured conversational insights continuously and at scale. This should complement your personal calls, informing where to focus, and deepening your overall understanding of customers.
Franko sits uniquely between open-ended discovery interviews and fully structured analytics.
Think of customer feedback on a spectrum:
• Human-led calls (exploratory, qualitative, low-scale, unstructured)
• Franko (semi-structured, scalable, rich qualitative insights)
• Typeform-style surveys (good if you have a qualitative insight you want to test with scale)
• Amplitude/PostHog (quantitative behavior analytics, tells you what but not why)
Analytics show you what's happening; structured surveys quantify specific hypotheses. Franko agents deliver clear insights into how your customers articulate their challenges, desires, and what exactly they value in your product — data that's critical for deepening product-market fit.
